FunnelBud can track many different things:
The number of visits to your Website - visible in Web Insights
Website traffic sources - visible on the Traffic Sources report
Sources of new leads - using Campaigns
Individual contact behavior - visible on each contact's Life of the Lead
Media Views: Videos, PDF's, links to outside websites - using the Media Center
Email Clicks - in Email Reports
In general, FunnelBud is mainly used for tracking individuals, while other tools are used for tracking aggregated data.
When do you need another Analytics tool?
FunnelBud can't provide analytics traffic data for individual pages. We recommend using Google Analytics for this instead
FunnelBud can't provide heatmaps of where your visitors are clicking on your pages. We recommend using HotJar instead