What is the format of a UTM code?
The format of a UTM code is simply:
It does not matter what comes before and after the equals sign, however our recommendation is to put utm_campaign first, and the unique identifier after the equals sign. This works best with Google Analytics as it allows you to automatically report on the campaigns there as well.
This format allows you to create a unique code for every source of leads, without worrying about using the same UTM code twice.
What is a UTM code
A UTM code is simply a string of characters added to the end of a normal page link, which allows SharpSpring to track where various leads came from, even if they all land on the same page. EG:
USING THE UTM CODE IN SHARPSPRING
When adding the UTM code as a rule to SharpSpring, put the UTM code into the campaign as-is. Do not include any part of the actual page link, question marks or other characters:
POSTING A LINK WITH a UTM code
For SharpSpring Landing Pages:
1. Take the link, change http to https:
2. Remove the .pages.services:
3. Remove the ts=xxxxxxx :
4. Add the UTM code:
5. Distribute your link on Facebook / LinkedIn / Twitter / Etc.
For normal Website Pages:
1. Take your link:
2. Add a question mark:
3. Add the UTM code:
4. Distribute the link on Facebook / LinkedIn / Twitter / Etc.
USING URL SHORTENERS - BIT.ly goo.gl etc.
Can you use URL shorteners on your campaign links? Yes, but create the full link including the UTM code first, then shorten the full link including the UTM code