Dynamic Emails & Merge variables
Creating Dynamic Emails
How to create dynamic content rules (demo):
In FunnelBud's top toolbar, click Content > Emails.
In the left sidebar, click Dynamic Content > Rules > Add rule group.
In the pop-up window that appears, click +Add.
Enter a name for the rule.
Select the desired audience and lead fields.
Click Create and Add Dynamic Content Rule to This Email.
In the rule, click the Rule Segments caret.
Click Build new segment.
Modify the rule segment.
More information: Creating Dynamic Email
A merge variable can be used to merge information about each recipient, so you can customize each email to make it look like you are sending a personal email to each person on your list.
<Case study - example>
How to add merge variables (demo):
In the top toolbar in FunnelBud, click Content > Emails.
Double-click the text of the email.
In the Content Editor toolbar that appears, click the Merge drop-down menu.
Once selected, enter in the placeholder text in the Default (optional) field.
TIP: To edit the text in the Unsubscribe & View in browser links do the following.