A/B email testing

Written by: Marian SemchyshynContributors: ...

A/B testing scenarios:

We could use the following variable indicators for A/B testing:

    1. "From" name and sender address

64% of people say they open an email based on the "from" name over anything else (Chadwick Martin Bailey).

So you play against emails from friends / team members / clients / etc.

    1. The subject line and preheader text

Length of subject line: Short, but powerful subject usually works best

    1. Time and day the message is sent

    1. Images: place / with- / or even without images - just plain text

    1. Email message: length / tone / personalization

    1. CTA: color / copy / placement / shape